Users will soon have a updated setting that allows them to lessen the amount of AI-created content appearing in their feeds. This move comes as the company disclosed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a widespread launch. This advancement comes amid a rise in AI content, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is often absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to adjust the amount of that, depending on their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are currently over a billion videos on its network identified as made with AI. Overall, more than 100 million media items are added to the service each day, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI content they view by using the content preference feature in the app and choosing AI-made media. Additional categories that currently be modified under the tool cover politics, style, beauty, and choreography.
Platform Guidelines
Its policies oblige users to identify convincing AI-made content, and it bans harmful fake videos of celebrities or critical incidents. Any believable artificial content that is unmarked can be deleted under its community policies.
Furthermore, the app will now apply an AI-generated watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is intended to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is additionally launching a $2 million educational fund for experts and groups to develop learning resources about ethical AI use. This project will benefit educational bodies specializing in teaching computer science.
Content Safety Approach
TikTok has defended its safety measures, during controversy over proposals to make redundant hundreds of safety staff in Britain. TikTok is planning to eliminate 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by humans. The platform stated a notable drop in explicit and harmful content seen by content reviewers over the past year due to intervention by its machine learning processes.
We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
